There is soooo much information out there about how to create your web presence!  It is confusing and often conflicting–inducing a lot of stress.  Here’s a tip: don’t sweat it! Relax about the technology already.  The single-most important facet of your website is the opt-in and compelling free offer. If you want to stress about something choose to stress about that.  Make your offer compelling, talk about benefits and give value away in exchange for an email address.  Period.

I hear you saying, “But ‘big’ sites rank better!”  Bah!  Total bunk–well, ranking doesn’t matter right away.  What should you do with the other 47 pages of valuable content you’ve gathered and created?  You’d like to create an equivalent 47 individual web pages navigable by your visitors, wouldn’t you?  Take my advise–throw it all out.  Keep your navigation simple.  Don’t waste your time creating those individual pages full of content your visitors will never see.

Now that I’ve got you all riled up, take that content, chop it into bite-sized, digestible pieces and begin to post it on your blog.  Utilize appropriate tags and categories so your viewers can sort, index and access it various ways.  Schedule entries to show up later (preferably on Monday thru Friday), entering several blog entries per sitting until your content is all entered, categorized and tagged on your blog.  Your readers will love you for it.

Products for sale are a different story of course, but that’s a topic for later…

There.  Isn’t that easier?  Say ahhhh….