Using WordPress as the basis of your business’ website is eased by understanding some WordPress-related jargon: themes, pages, posts, plugins among others.
* Themes form the look and feel–the color scheme and layout for your site. I highly recommend Weaver since it offers some very important features for us emarketers and supports easily changing the color scheme and header graphics.
* Posts are the content you create for your blog–a reverse-chronologically-ordered journal if you will.
* Pages are the more static content you create for your site–such as your home/landing page, contact us page, about us page, product page, etc. These are tied into the navigation (menus) and is what makes your site something other than just a blog.
* Plugins are little bits of programming that others create to add special features to WordPress that make it work the way you want. Once configured, you don’t really have to mess with the plugins at all, except to update them when new versions come out.
WordPress comes in 2 basic flavors, WordPress.com hosted and self-hosted. While being more complex, a self-hosted version of WordPress offers you more growth potential as your business morphs over time. WordPress.com has severe limitations for those of us that want to do some selling online and creation of a mailing list.
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