Okay, maybe not. But it’s important to keep in mind that filling your marketing funnel and making sales is the primary consideration of any infopreneur or emarketer. A plain web site with a compelling offer and a functional opt-in will outsell a site that emphasizes design and lacks that compelling offer and functional opt-in any day of the week. The most important thing you can do to get your business online is to take action and do it now! Create your offer, build your list. Design can wait.
However, make sure your logo and business name accurately reflect your business’s vision. Spend the hours and days it takes to agonize over them to get them just right. Hah! Gotcha! Those don’t matter one bit. Get going. Do things wrong quickly, testing as you go. Let’s make some money! Design is, if not dead, not nearly as important as we make it out to be. Quit stalling.
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