In today’s world, a “real” business plan is only necessary for getting a bank loan or venture funding.  Additionally, they are typically too slow and too corporate for the style of agility needed for an online business.

There are two primary resources I turn to whenever I’m looking at creating a “business plan”:

1) Guy Kawasaki, The Art of the Start.

2) Ben Mack, Think Two Products Ahead. Paying special attention to the “Legendary Branding” section.

Specifically, Ben Mack’s Lengend Platform enables you to have a “business plan” on a single page that keeps you focused and razor sharp.