Keyword research is often an afterthought, a task performed *after* our products are created and our website is done. However, it’s good form to start with the act of keyword research. It informs your wording choices, product creation and gives you a glimpse into the competition you face.
This video from Stephen Pierce provides some interesting tips on performing keyword research. Enjoy.
To your online success…
Someone mentioned to me the other day that their web person didn’t do SEO. Others regularly ask about how to do it. As StrategicGains builds WordPress-based sites for eMarketers, I get those kinds of comments and questions a lot. Here’s a couple of tips.
There are two types of SEO and both must be done in order to be fully optimized:
1) On-page optimization–pages on your site that are optimized for your chosen keywords. This is about 20% of your SEO value.
2) Off-page optimization–pages outside your site that have authority with the search engines that contain back-links to pages within your website (e.g. article sites, HubPages, Squidoo, etc.). This is the other 80% of your SEO value.
On-page optimization may be a one-time effort, placing your keywords in meta tags and in page content and links as the pages are created. As mentioned, though, that’s only going to be 20% effective.
The big value comes with off-page optimizations, posting to article sites and other authority sites such as Squidoo, HubPages, Tumblr, etc. And it’s important to note that this is an ongoing effort. It’s more like social marketing than a one-time deal.
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